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Welcome to the Principles of Marketing (MKT 3100) Page of Prof. Roy Philip

(Class meets Mondays, Wednesdays, and Fridays in Boone 115 from 12 PM - 12.50 PM)


Class Contract: Syllabus

Chapter Videos: 3, 4, 5, 6, 8, 12, 14, and 16


PowerPoint Slides - 1, 2, 3, 4, 5, 6, 8, 9, 12, 14, 16, and 18


NewShoes Simulation: Introductory PowerPoint, Forms (Initial Strategic Plan and Forecasting Exercise), Teams, Presentation Guidelines, Balance Scorecard, and Presentation Dates

NewShoes Rankings Table

Grades: Blackboard

Exam Reviews: Test 1, Midterm Examination, Test 2, and Final Examination