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Welcome to the Marketing Management (MKT 4150) Page of Prof. Roy Philip
(Meetings will be on Friday at 1.30 PM in my office)



Class Contract: Syllabus

PowerPoint Slides of Chapters - 1, 2, 4, 5, 6, 7, 9, 10, 11, 13, 14, and 15

Textbook Resources: Textbook's Website

NewShoes Simulation: Introductory PowerPoint, Forms (Initial Strategic Plan and Forecasting Exercise), Teams, Presentation Guidelines, and Presentation Dates

Grades: Grades on Connect