Marketing Research Project with Trevecca Students of my Marketing Research class are working on a project to ascertain the reasons why students choose an education at Trevecca. The survey is expected to be finished by the end of November and written work to be completed by the end of December.

Marketing Research Project with Trevecca - Students of my Marketing Research class are working on a project using SERVQUAL to measure the service quality of the university. The survey is expected to be finished by the end of November and written work to be completed by the end of December.


Conference Coordinator - Working on hosting the annual conference for the Christian Business Faculty Association (CBFA) on our campus from Thursday October 9, 2014 till Saturday October 11, 2014.


Sabbatical Research - Working on research based on surveys taken from students of three business schools in India in the summer of 2012. The aim of this research is explore students' perception and expectation of service quality from their educational institutions.


McGraw-Hill Textbook PowerPoint Slide project - Created instructor PowerPoint slides for the latest edition of the International Marketing textbook by Cateora, Graham, and Lily.


Consumer Behavior Survey Project - Students of my Consumer Behavior class are working on a project that explores the various factors that influence the purchase of an automobile. The survey is expected to be finished by the end of October and written work to be completed by the end of November. The final work will be published at the student symposium in the Spring of 2010.


D.B.A. Doctorate Dissertation Proposal - The Effects of Generational Cohort Membership on Expectations and Level of Importance of Service Quality Dimensions in Protestant Churches. For the summary of the proposal, click here.