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Welcome to the Consumer Behavior Page of Prof. Roy Philip

(Class will meet Mondays, Wednesdays, and Fridays in Boone 111 from 1 PM - 1.50 PM)



Class Contract: Syllabus

Chapter Notes Booklet

PowerPoint Slides - 1, 2, 3, 4, 6, 7, 8, 11, 13, and 14

Online Chapter Videos: Chapter 3 Perception, Chapter 7 Personality, Chapter 8 Consumer Decision Making, Chapter 13 Social Class

Cases: What's in your Burger?, A Japanese Good Housekeeping Magazine, We know where you are, You have nothing to lose but your weight, Matching the Personalities of Man and Machine, An Inquiry into the College Choice Process, Club Med Woos Families, Enabling the Disabled.

Textbook Resources: Textbook's Website

Grades: Grades on Connect

Tests and Final Review - Test 1, Test 2, Test 3, and Final Examination

Article Presentation - Article Presentation Guidelines, Article Presentation Dates, Practice Article, Practice Article Presentation