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Welcome to the Consumer Behavior Page of Prof. Roy Philip


(Class will meet Mondays, Wednesdays, and Fridays in Boone 109 from 1 PM - 1.50 PM)




Class Contract: Syllabus


PowerPoint Slides - 1, 2, 3, 4, 6, 7, 8, 11, 13, and 14


Online Chapter Videos: Chapter 3 Perception, Chapter 7 Personality, Chapter 8 Consumer Decision Making, Chapter 13 Social Class


Cases: What's in your Burger?, A Japanese Good Housekeeping Magazine, We know where you are, You have nothing to lose but your weight, Matching the Personalities of Man and Machine, An Inquiry into the College Choice Process, Club Med Woos Families, Enabling the Disabled.


Textbook Resources: Textbook's Website


Grades: Grades on Connect


Tests and Final Review - Test 1, Test 2, Test 3, and Final Examination


Article Presentation - Article Presentation Guidelines, Article Presentation Dates, Practice Article, Practice Article Presentation