Advertising-1 (1).jpg




Welcome to the Advertising Management Page of Prof. Roy Philip




(Class will meet Tuesdays and Thursdays in Boone 109 from 10.45 AM - 12 PM)





Advertising has changed over the years and today it is synonymous with Integrated Marketing Communication (IMC). At Trevecca, students learn the concepts of advertising in the context of IMC strategies and all of this with a Christian worldview. We are called to influence the world the way the media has done for many years. That influence comes from a very good understanding of the concepts and strategies in advertising as well as the creativity to come up with sensational and economically-effective advertisements. I believe it is important to prepare students for the real world as much as possible today; I am, therefore, very committed to active learning in all of my classes. Active learning is the process of equipping students to be better learners of their subject by being involved in an active project with a real-world company. As a result, students get their hands and feet wet as they work on creating advertising campaigns for a real company; the company in turn benefits from quality work at absolutely no cost. These active learning projects are worthy of being put on resumes. Here are the many active learning projects/simulation the advertising management class has done over the years:





Semester and Year
Real-world Company/Simulation
Project Output and Updates
Fall 2005
Trevecca Nazarene University, Nashville, TN – Rick Underwood
Written Report, Oral Presentations, and Ad Campaign to the Admission Committee
Fall 2006
Management and Human Relations (MHR) – Trevecca Nazarene University Adult Degree Program, Nashville, TN – Erin Anderson
Written Report, Oral Presentations, and Ad Campaign to the MHR Admission Committee
Fall 2007
Class Not Offered
Class Not Offered
Fall 2008
Abba Java Coffee Shop at TreveccaNashville, TN - Ryan Jolly
Written Report, Oral Presentations, and Ad Campaign
Fall 2009
Community Servants Smyrna – Mr. John Key
Written Report, Oral Presentations, and Ad Campaign to Community Servants Board of Directors
Fall 2010
Harvest Hands Community Development Corporation (CDC) – Ms. Abby Buter
Written Report, Oral Presentations, and Ad Campaign to Harvest Hands CDC Board of Directors
Fall 2011
Sales and Marketing Executives International (SMEI)
Written Report, Oral Presentations, and Ad Campaign to SMEI Board of Directors
Fall 2012
Class Not Offered
Class Not Offered
Fall 2013
CrossFit VTG Smyrna, TN – Matt Hughey
Written Report, Oral Presentations, Brochure Design, and Ad Campaign
Fall 2014
SmartSims Simulation – AdSim
Advertising Strategy Presentations and Learning
Fall 2015
Natural Health Massage Therapy and Spa (NHMT) Smyrna, TN – Ms. Sharon Holt
Written Portfolio, Oral Presentations, Brochure Design, and Ad Campaign
Fall 2016
Urban Housing Solutions
Written Portfolio, Oral Presentations, Brochure Design, and Ad Campaign

Class Contract: Syllabus



PowerPoint Slides - 1, 2, 3, 4, 5, 6, 10, 12, 13, 14, and 17


Online PowerPoint Videos - 1, 2, 3, 4, 5, 6, 10, 12,



Textbook Resources: Textbook's Website


Tests and Final Review - Test 1, Test 2, Test 3, and Final Examination


Class Project - Anything Sauces

Discussion Articles -
McDonald's All Day Breakfast, CNN Ad Fees for Republican Ads, The New Moto360 Smart Watch


Creative - Neymar for Nike, Nissan and Golf, Nissan and Pizza, IKEA Kitchen, Push for Pizza, Don't Touch my Dart, Messi for Adidas, Apple iPhone5S, Kevin Hart and David Beckham, Dove, Mulberry Handbags,

external image advertising.jpg





Welcome to the Advertising Management Page of Prof. Roy Philip




(Class will meet Tuesdays and Thursdays in Boone 109 from 10.45 AM - 12 PM)





Advertising has changed over the years and today it is synonymous with Integrated Marketing Communication (IMC). At Trevecca, students learn the concepts of advertising in the context of IMC strategies and all of this with a Christian worldview. We are called to influence the world the way the media has done for many years. That influence comes from a very good understanding of the concepts and strategies in advertising as well as the creativity to come up with sensational and economically-effective advertisements. I believe it is important to prepare students for the real world as much as possible today; I am, therefore, very committed to active learning in all of my classes. Active learning is the process of equipping students to be better learners of their subject by being involved in an active project with a real-world company. As a result, students get their hands and feet wet as they work on creating advertising campaigns for a real company; the company in turn benefits from quality work at absolutely no cost. These active learning projects are worthy of being put on resumes. Here are the many active learning projects/simulation the advertising management class has done over the years:





Semester and Year
Real-world Company/Simulation
Project Output and Updates
Fall 2005
Trevecca Nazarene University, Nashville, TN – Rick Underwood
Written Report, Oral Presentations, and Ad Campaign to the Admission Committee
Fall 2006
Management and Human Relations (MHR) – Trevecca Nazarene University Adult Degree Program, Nashville, TN – Erin Anderson
Written Report, Oral Presentations, and Ad Campaign to the MHR Admission Committee
Fall 2007
Class Not Offered
Class Not Offered
Fall 2008
Abba Java Coffee Shop at TreveccaNashville, TN - Ryan Jolly
Written Report, Oral Presentations, and Ad Campaign
Fall 2009
Community Servants Smyrna – Mr. John Key
Written Report, Oral Presentations, and Ad Campaign to Community Servants Board of Directors
Fall 2010
Harvest Hands Community Development Corporation (CDC) – Ms. Abby Buter
Written Report, Oral Presentations, and Ad Campaign to Harvest Hands CDC Board of Directors
Fall 2011
Sales and Marketing Executives International (SMEI)
Written Report, Oral Presentations, and Ad Campaign to SMEI Board of Directors
Fall 2012
Class Not Offered
Class Not Offered
Fall 2013
CrossFit VTG Smyrna, TN – Matt Hughey
Written Report, Oral Presentations, Brochure Design, and Ad Campaign
Fall 2014
SmartSims Simulation – AdSim
Advertising Strategy Presentations and Learning
Fall 2015
Natural Health Massage Therapy and Spa (NHMT) Smyrna, TN – Ms. Sharon Holt
Written Portfolio, Oral Presentations, Brochure Design, and Ad Campaign

Class Contract: Syllabus





Chapter Notes Booklet






PowerPoint Slides - 1, 2, 3, 4, 5, 6, 10, 12, 13, 14, and 17







Online PowerPoint Videos - 1, 2, 3, 4, 5, 6, 10, 12,







Textbook Resources: Textbook's Website







Tests and Final Review - Test 1, Test 2, Test 3, and Final Examination







Class Project - Urban Housing Solutions







Discussion Articles -
McDonald's All Day Breakfast, CNN Ad Fees for Republican Ads, The New Moto360 Smart Watch







Creative - Neymar for Nike, Nissan and Golf, Nissan and Pizza, IKEA Kitchen, Push for Pizza, Don't Touch my Dart, Messi for Adidas, Apple iPhone5S, Kevin Hart and David Beckham, Dove, Mulberry Handbags,